The trademark service

Our trademark attorneys specialize in helping individuals and businesses protect their brand identity through trademarks. Given the existence of numerous trademarks, the chosen trademark needs to stand out and not cause confusion. Distinctiveness is the key, as descriptive trademarks are generally considered weak and refused upon examination. If, after examination and publication by a trademark office, no opposition is filed, the trademark is registered, which confers exclusivity in a specific country or region. Registration is generally renewed every 10 years from the date of filing. In principle, use of the trademark is compulsory after a certain period following registration.  

Why and to whom is it useful?

A registered trademark is useful for those who understand that brand identity and recognition are essential for successfully launching a product or service in B2C or B2B environments.
A trademark registration prevents competitors from using similar marks and helps secure domain names. Trademark registrations ensure protection on e-commerce sites, social networks and digital platforms. For well-known patronyms, registering a trademark enables merchandising opportunities to be developed and controlled. For well-known trademarks, trademark registration supports the development of franchises or licences. For companies, trademark registration helps to prevent illicit use and counterfeiting. Trademarks are essential for building customer confidence and creating long-term commercial value in a variety of sectors and industries.