
IP Strategy
{definition}: “A comprehensive plan tailored to the specific needs of a company or association, focusing on how to manage and protect its intellectual property assets.”
The IP strategy service
Our team of IP experts, spread across different countries, is dedicated to define a 360° IP strategy that aligns with your business strategy. An IP strategy typically consists of an analysis in the field of activity, the business specifics and market position the company envisages, the competitive advantage the company claims, the current status of its IP assets and objectives, the needed IP budget (which relates to the allocated research, development and marketing budgets) to achieve its goals. Our IP strategy service takes into consideration different aspects of doing business to ensure that the company's IP is effectively protected.
Why and to whom is it useful?
A clear IP strategy is useful to a wide range of individuals, businesses, and organizations that create, manage, or commercialize intellectual assets. A well-defined IP strategy helps protect innovations, maximize competitive advantages, and generate revenue. A clear IP strategy attracts investors and venture capitalists by demonstrating ownership of valuable IP. For corporations a clear IP strategy for patents, designs, trademarks and other IP rights results in a balance between cost and return-on-investment. A clear IP strategy motivates employees to strive for innovative solutions. It encourages and sets the boundaries of collaboration with universities, research institutions and other partners. A good IP strategy ensures compliance with global IP regulations and laws and reduces risks, it encourages economic growth. In short, a clear IP strategy is essential for startups, businesses, investors, researchers, and creatives looking to protect, monetize, and maximize the value of their intellectual assets.

Want to talk about your challenges?
Every obstacle presents an opportunity to push boundaries, innovate, and grow. We believe that the greatest achievements come from stepping outside our comfort zones, tackling complex problems head-on, and finding creative solutions where others see roadblocks.
Want to join our team and go beyond frontiers?
Looking to join an innovative and collaborative firm? We are one of the leaders in Intellectual Property services.
Discover careers