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IP Awareness

{definition}: “The quality or state of being aware that IP exists.”

The IP awareness service

IP awareness refers to the efforts and strategies aimed at educating, informing, and changing attitudes towards IP. Our IP attorneys, some of them having worked as in-house counsels or managers, can develop made-to-measure training sessions and develop tools for awareness raising amongst our clients and business partners. The goal is to enhance the importance of IP for a company by involving the stakeholders of a company.

Why and to whom is it useful?

IP awareness training in companies is important for a wide range of employees and stakeholders to ensure that IP is properly created, protected, and leveraged. It helps prevent unintentional disclosure of valuable innovations by the R&D team. It ensures proper use of copyrighted materials within the marketing team. It helps legal teams in handling disputes and ensuring compliance with IP laws. It allows decision-makers to understand the strategic value of IP for business growth. In the end, it is essential that everyone understands basic IP principles to encourage a culture of innovation and prevent accidental IP infringement or data leaks.

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